Understanding Collaborative Stickiness Intention in Social Network sites from the Perspective of Knowledge Sharing

This study aims to investigate users’ knowledge sharing intention and collaborative stickiness intention towards social network sites (SNS). SNS offer an opportunity for users to interact and form relationships, while knowledge is accrued by integrating user’s information, experience, and practice. However, there have been few systematic studies that ask why people use SNS to share knowledge. We adopt social capital theory, social identity theory, as well as use and gratification theory to explore the determinants of members’ knowledge sharing intention in SNS. The survey was conducted on two education VCs of facebook, while most members were teachers and educators. Data analysis was carried out to validate our research model, and SmartPLS were used to analyze users’ collaborative stickiness intention. The result shows that social capital and social identity have impact on teacher’s knowledge sharing intention, in turn, influence on collaborative stickiness intention toward on SNS. Our findings not only help researchers interpret why members sharing their knowledge in VC, but also assist practitioners in developing better SNS strategy.